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The ACNielsen HCI team provides unparalleled Rx promotion research
expertise which has inspired the confidence and long-term partnership of
pharmaceutical market research, product and sales management nationwide. We are a
proven and trusted asset to our clients and their marketing communications
firms delivering tailored physician promotion research solutions with
actionable recommendations and demonstrable benefits.
Our comprehensive pharmaceutical research experience includes cutting-edge
DTC research that is essential to helping our clients cost-effectively
maximize their consumer promotion messages and campaigns. ACNielsen HCI's
methodology measures the impact of the campaign in creating a position for the product
and reinforcing the brand in the consumer's mind.
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