Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus CTS™ Sales Test Overview CTS Sales Test measures the performance of a sales campaign by surveying your field representatives to gauge their impressions and use of the materials you provide. Independent assessment of the message(s) delivered and the ease of use of the available materials help define success. CTS Sales Test is conducted over the Web to provide maximum effectiveness with rapid turnaround. Benefits The brand team can evaluate the effectiveness of a variety of promotional pieces and manage the development process to make the ongoing marketing effort more efficient: Whether the graphics convey the desired effect Whether the graphics support the key take-away message If the intended message is conveyed clearly and concisely Whether the pieces are being used Focus Research from CTS Sales Test reveals: Overall reaction to each piece used by the field force Main point discerned by rep Response to intended messages Support of concept for intended messages Material usage: ease of use, layout, size, etc. Click here to download a brief description in Adobe .PDF format. Click here to download Adobe Acrobat Reader Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus Copyright© 2008 The Nielsen Company

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