Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus CTS™ PreTest Overview CTS PreTest measures the potential performance of a new campaign by testing graphical concepts and promotional messages with targeted physicians in your market. Independent assessment of the message(s) (in context with competition) and the graphical concept(s) help define success. The message section of the test utilizes the same measures that ACNielsen HCI has used for testing messages after launch, allowing clients to have consistent metrics throughout the promotion process. CTS PreTest is conducted over the Web to provide maximum effectiveness with rapid turnaround. Benefits The brand team can evaluate the potential effectiveness of a variety of new executions and manage the development process to make the marketing effort more efficient: Whether the graphics will stop the intended viewer and convey the desired effect Whether the graphics support the key takeaway message If the intended message is conveyed clearly and concisely How the message fares against its competition Focus Research from CTS PreTest reveals: Initial reaction to concept Main point discerned by viewer Response to intended messages Support of concept for intended messages Rankings of message relevance, believability, association, differentiation and persuasiveness Product usage (for existing products) and the effect of current promotional effort on responses Click here to download a brief description in Adobe .PDF format. Click here to download Adobe Acrobat Reader Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus Copyright© 2008 The Nielsen Company

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