Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus CTS™ PosTest Overview CTS PosTest measures the contribution of key media in the promotion mix to campaign awareness, message retention, message diagnostics and changes in prescribing intentions. Assessment of message quality and prescribing intention help define success. Benefits Marketing can routinely evaluate the effectiveness of the promotional campaign and manage the impact of competitive promotional messages and make judgments concerning: When to continue/replace a message platform and/or campaign When to modify messages Adjustment of the budgets for individual media in the promotional mix as the campaign progresses How specific media leverage the sales force efforts (for example, how use of a sales aid can enhance sales success.) When needed, study turnaround can be accelerated using the Internet to deliver the survey rather than direct mail. This alternative allows rapid response and adjustment when decisions are crucial and time-sensitive. Focus Research from CTS PosTest reveals: First-choice therapy Detailing/sales aid recall and impact of sales aid on message recall Physician ad recall and advertised product recall Rankings of message relevance, believability and message association Product usage and the effect of detailing on correct message association Click here to download a brief description in Adobe .PDF format. Click here to download Adobe Acrobat Reader Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus Copyright© 2008 The Nielsen Company

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