Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus CTS™ Plus Overview CTS Plus measures the same parameters as CTS™ PosTest ... and more. In addition to message performance, campaign awareness and the effect of detailing, CTS Plus adds on key attribute assessment and Rx data. Assessment of changes in attribute scores and Rx share help define success of each brand's marketing effort. Benefits CTS Plus offers the final connection ... tying in the effectiveness of the promotional campaign to impact on attributes and Rx share. Marketing can make decisions on campaign effectiveness based on answers to a few key questions: Whether the campaign affects physician perceptions Whether viewers think more of my brand after promotion Whether getting the message leads to greater sales Focus Research from monthly field surveys in key specialties reveals: First-choice therapy Product usage and detailing Message measures (retention, uniqueness, relevance, believability) Unaided message recall Sales aid usage Journal ad recognition and recall Impact of promotion on key product attributes Click here to download a brief description in Adobe .PDF format. Click here to download Adobe Acrobat Reader Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus Copyright© 2008 The Nielsen Company

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