Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus CTS™ MarketReview Overview CTS MarketReview provides competitive intelligence by measuring the effectiveness of a complete set of competitive physician promotion in a therapeutic class in terms of message retention, message diagnostics, campaign awareness, and prescribing intentions. Benefits Marketing can routinely evaluate and manage promotional messages and make judgments concerning: How effectively competitive promotion is reaching target audiences Adjustment of message/campaign strategy in response to evidence of competitive promotion effectiveness Focus Research from CTS MarketReview reveals ... First-choice therapy Journal ad recall and advertised product recall Rankings of message relevance, believability, message retention, and uniqueness Product usage and detailing frequency ... for all major promoted products in a therapeutic class. Click here to download a brief description in Adobe .PDF format. Click here to download Adobe Acrobat Reader Health Care Professional Solutions Main Page  Promotional Planning Model CTS MarketReview  CTS PreTest  CTS PosTest  CTS Sales Test  CTS Plus Copyright© 2008 The Nielsen Company

About Us   Solutions   News   Sales & Marketing   Market Research   FAQs   Home     Contact    Site Map    Links