Consumer Solutions Main Page  CTS Consumer  SOLUTIONS: CTS Consumer™ Overview CTS Consumer™ - proven CTS™ methodology with 1,000 identified sufferers of the appropriate therapeutic class. Includes ads, TV commercials, and messages, plus:   Usage Switching Action taken Rankings of message relevance, believability and message association Effectiveness of individual media mix elements ROI CTS Consumer™ tracks DTC print and television advertising campaigns for Rx drugs to determine campaign awareness and effectiveness based on respondents suffering from a given condition or disease. Benefits Marketing can routinely evaluate and manage promotional messages and make judgments concerning:   What position the advertising has generated in the consumer's mind What action the consumer has taken Campaign efficiency versus investment Focus Research culled from consumer studies reveals:   Product awareness/usage Ad/commercial recognition and advertised product recall Action taken as a result of campaign Rankings of message relevance, believability and message association Effectiveness of individual media mix elements ROI for magazines, television and the combination Click here to download a brief description in Adobe .PDF format. Click here to download Adobe Acrobat Reader Consumer Solutions Main Page  CTS Consumer  Copyright© 2008 The Nielsen Company

About Us   Solutions   News   Sales & Marketing   Market Research   FAQs   Home     Contact    Site Map    Links