ACNielsen HCI products offer a wide array of promotion planning tools and measurement that provide sales and product management with decision-critical research to help you better manage and achieve sales goals. HCI MAPS (Marketing Analysis for Promotion Success) is a unique blend of quantitative and qualitative research products and analysis which enhances accurate budgeting, message measurement, promotional tracking and sales force support. It can help you increase sales and market share by evaluating how promotion leverages the sales force in communicating the core promotional message. Marketing Click on any of the questions below to see how we can help in marketing: Should I change my promotional campaign? Is my marketing effort changing the way my targets think and act? Which of the concepts my agency proposed will work best? How can I get some honest, unbiased feedback from the sales force on the sales material? How does my brand promotion stack up against the competition? What should my budget and tactical plan look like? Sales Click on any of the situations below to see how ACNielsen HCI can help you do your job more efficiently: I am not sure reps are using the sales material in a way that customers remember. I want to show the sales force the value of using the sales material. I need to get some quick, unbiased feedback on some of the sales material. I need regional data on whether the messages are delivered. Copyright© 2008 The Nielsen Company

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