Print Audience Measurement
For over 35 years, our FOCUS® and Media-Chek®/APEX methodologies have been the common currency for evaluating medical journal readership among healthcare professionals.
- Which print publications do healthcare professionals read?
- How frequently and thoroughly do they read?
- How likely are professionals to see an ad in a particular publication?
- More than 50 specialties measured in 8 key segments:
- Medical/Surgical
- Pharmacy
- Managed Care: Clinical Decision Makers
- Eyecare
- Dentistry
- Radiology
- Nurse Practitioner/Physician Assistant
- Veterinary
By better understanding medical professionals and how they read certain publications, you can better target your media investments.
- Average Issue Readers — Number of specialists likely to read an average issue of the publication
- Average Issue Ad Exposures — Number of specialists likely to see an ad page in an average issue of the publication
- Reading Frequency — Percent of the sample who reported reading 1,2,3, or 4 of the last 4 issues of the publication
- Reading Patterns — Profile of readers by how thoroughly they read an average issue of the publication
