CTS PreTest
CTS PreTest measures the potential performance of a new promotion or campaign by testing graphical concepts and promotional messages with targeted physicians in desired markets.
Advertisers use PreTest to test new concepts for recognition, product recall, and correct message retention, as well as to get specific direction on optimizing the campaign for a given target.
CTS PreTest measures:
- Whether the graphics will stop the intended viewer and convey the desired effect
- Whether the graphics support the key takeaway message
- If the intended message is conveyed clearly and concisely
- How the message fares against its competition
- Rankings of message relevance, believability, association, differentiation and persuasiveness
