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FOR IMMEDIATE RELEASE ACNielsen HCI Introduces Promotion Research Services To Assist Pharmaceutical Companies In Improving Promotion and Sales Efficiency PRINCETON, NJ - March 11, 2003 - ACNielsen HCI, a national pharmaceutical promotion research organization and recognized leader in physician and consumer promotion planning and measurement, announced today the launch of its time-tested consultancy services for the pharmaceutical and related health care industries. ACNielsen HCI addresses marketing challenges that sales, product and brand managers and research professionals encounter every day-from pre-launch research including budgeting, promotional launch planning, and effectiveness of positioning and messaging – to post-launch research that evaluates the impact of specific campaigns along with the effectiveness of the marketing and sales force strategies that attend them. "ACNielsen HCI's core services help pharmaceutical companies to evaluate the budget, the message and the promotional tactics that will guide their drugs to success and keep them on a profitable track over time," said C. Marshall Paul, president, ACNielsen HCI. "Our seasoned expertise in the industry can help companies turn data into sales by leveraging ACNielsen HCI's research to navigate ongoing market success. We have become a proven and trusted asset to pharmaceutical companies nationwide because we have delivered research solutions that have cost-effectively maximized the impact of their efforts." Working in partnership with the industry's top pharmaceutical professionals for two decades, ACNielsen HCI is the only pharmaceutical promotion research organization serving the pharmaceutical industry that provides integrated quantitative (Rx) and qualitative (attitudinal) research analysis with recommendations on how to proceed. Once information is collected, the research is compared to norms that are drawn from a database of more than 6,400 medical campaigns which ACNielsen HCI has monitored over the last 15 years and 60+ consumer campaigns monitored in the last several years. The company has deep norms in most therapeutic areas, as well as by product type. To monitor the success of promotional strategies over time, ACNielsen HCI leverages tracking research, which examines subtle changes and shifts in a specific population's attitudes, and knowledge and opinions of a product, service or company or therapy area over time. Through the following core services, ACNielsen HCI provides research data analysis and recommendations that can assist companies in the decision-making and resource allocation process:
For more information about ACNielsen HCI and its services, visit the website at www.acnielsenhci.com, call toll-free About ACNielsen HCI Based in Princeton, NJ, ACNielsen HCI is a national pharmaceutical promotion research organization and a recognized leader in physician and consumer promotion planning, measurement and analysis. Since 1982, ACNielsen HCI's strategic promotion planning and evaluation expertise has powered sales, profitability and competitive advantage for pharmaceutical companies through the application of its unique blend of integrated quantitative and qualitative research. Leveraging the insight, knowledge and deep normative data gathered through analysis of more than 6,400 promotional campaigns, ACNielsen HCI provides research solutions addressing critical marketing and sales issues. The company has strong and deep norms in most therapeutic areas.
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