CTS PosTest
CTS PosTest measures the contribution of key media in the marketing mix to campaign awareness, message retention, message diagnostics and changes in prescribing intentions.
Agencies use PosTest to measure campaigns against data from testing of nearly 8,000 campaigns for over 25 years.
CTS PosTest measures:
- When to continue/replace a message platform and/or campaign
- When to modify messages
- Adjustment of the budgets for individual media in the promotional mix as the campaign progresses
- How specific media leverage the sales force efforts (for example, how use of a sales aid can enhance sales success)
