| Q. |
What type of services does ACNielsen HCI offer? |
| A. |
ACNielsen HCI, a national pharmaceutical promotion research organization and recognized leader in physician and consumer promotion planning and measurement, addresses marketing challenges that sales, product and brand managers and research professionals encounter from pre-launch research including budgeting, promotional launch planning, and effectiveness of positioning and messaging to post-launch research that evaluates the impact of specific campaigns along with the effectiveness of the marketing and sales force strategies that attend them. |
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| Q. |
How does ACNielsen HCI differ from other market research firms serving the pharmaceutical industry? |
| A. |
ACNielsen HCI is a promotion research organization serving the pharmaceutical industry that combines qualitative (Rx) and quantitative (attitudinal) research methodologies. In addition, ACNielsen HCI leverages the insight, knowledge and deep normative data gathered through analysis of more than 6,800 promotional campaigns. |
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| Q. |
How does ACNielsen HCI determine if a company's campaign is effective? |
| A. |
Through a series of surveys, audits, databases and online systems, ACNielsen HCI determines how much a company should spend, what promotional mix to use, how to optimize expenditures across media and a campaign's contribution to sales and profits, which includes analysis of Rx share and brand attributes data that enables a marketer to better manage the promotion process and optimize results over time. |
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| Q. |
Who are ACNielsen HCI's clients? |
| A. |
ACNielsen works with more than 35 major and mid-sized pharmaceutical companies nationwide in various therapeutic categories. |
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| Q. |
How can a company learn more about AC Nielsen HCI? |
| A. |
For more information about ACNielsen HCI and its services, visit the website at www.acnielsenhci.com, call toll-free 800-660-8443 or e-mail at cmpaul@acnielsenhci.com. |
