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PRESS KIT: Core Services
ACNielsen HCI, a national pharmaceutical promotion research organization and recognized leader in physician
and consumer promotion planning and measurement, addresses marketing challenges that sales, product and
brand managers, and research professionals encounter – from pre-launch research including budgeting,
promotional launch planning, and effectiveness of positioning and messaging – to post-launch research
that evaluates the impact of specific campaigns along with the effectiveness of the marketing and sales
force strategies that attend them. Through the following core services, ACNielsen HCI provides research
data analysis and recommendations that can assist companies in decision-making and funds allocation
for necessary tactics:
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Campaign Tracking System™
We help you determine whether your promotional tactics are cutting through the clutter, and whether or not you
should continue, modify or replace the campaign.
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Promotion Planning Model
We work with you to analyze your proposed plans, making specific
recommendations on how much to spend on different promotion tactics,
and where to spend it.
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