News Main Page  Press Releases & Publications  Press Kit  Press Contact  Click here to download Adobe Acrobat Reader PRESS RELEASES & PUBLICATIONS June 2006 "Overemphasis On Sales Force May Shortchange Promotion" by Larry Iaquinto (.PDF format) October 2005 "Interaction of Detailing and Journal Advertising" by Charles Hunt (.PDF format) September 2005 "The PMT Roundtable on Nonjournal Advertising" (.PDF format) June 2005 "Why Should You Expect to Reach Prescribers?" by Graham Davies (.PDF format) August 2005 "Rep Tide - Pulling Back in Magnitude, Pushing Forward Efficiency" by C. Marshall Paul (.PDF format) October 2004 "Revival of the Fittest" by Eugene M. May (.PDF format) August 2004 "Seen by the Doctor" by C. Marshall Paul & Eugene M. May (.PDF format) June 2004 "Filling in the Gaps" by Steve Varon (.PDF format) May 2004 "Nursing Leads The Charge" by Eugene M. May (.PDF format) April 2004 "Growing Little By Little" by Eugene M. May (.PDF format) November 2003 "Sales Drivers" by C. Marshall Paul July 2003 ACNielsen HCI Provides Pharmaceutical Companies with Effective Tracking of Rx and OTC Purchases May 2003 ACNielsen HCI Answers Frequently Asked Promotional Questions for Pharmaceutical Executives March 2003 ACNielsen HCI Introduces Promotion Research Services To Assist Pharmaceutical Companies In Improving Promotion and Sales Efficiency 2001 "Return on TV Advertising Isn't a Clear Picture" by Milt Leibman (.PDF format) April 1997 "Hard Facts About a Soft Spend: How Print Advertising Pays Off" by Milt Leibman (.PDF format) Spring 1994 "Change In How We Market Pharmaceuticals Is Long Overdue ..." by Milt Leibman (.PDF format) News Main Page  Press Releases & Publications  Press Kit  Press Contact  Copyright© 2008 The Nielsen Company

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