Market Opportunity Reporter® (MORe)
With this sophisticated online system, your agency can track clients' share of voice against the whole market or a select group of competitors. Know who’s advertising in client markets, what products they promote, which media they use, and how much they spend.
- Browser-based, customizable reporting of professional healthcare advertising pages tracked in Journal Ad Review.
- Ideal tool for identifying advertiser strategy
- Documents $, pages and insertions within specialty, shows share of voice by both $ and pages
- Data reported by company, product, & drug class
- Nearly 700 publications monitored each month
