Unique Insights for Media Owners & Publishers
We provide forward-looking healthcare media with a better understanding of where they fit among healthcare professionals’ diverse information inventory, and the tools to market a more tightly crafted story promoting the value of their advertising environment.
Strengthening Your Competitive Positioning
Understanding and Promoting the Strength of Your Audience
Strengthening Your Competitive Positioning
- Who is advertising in your market? What products are they promoting? Which media are they using? How much are they spending?
Track your own performance against the whole market or against a select group of competitors. Monitor individuals sales territories and identify
missing advertisers.
Understanding and Promoting the Strength of Your Audience
- Which publications do healthcare professionals read? How frequently and thoroughly do they read?
We measure your print readership (and that of your competition) to show how likely professionals are to see an ad in your publication.
- Syndicated Readership Studies (print readership)
- How does your site compare your with others in your market?
Position your brand against competitive sites and demonstrate the value of your audience. Better understand the demographic profile of your site visitors and the online activity of a particular demographic.
- Healthcare Market Intelligence (Website traffic)
- Where does your media fit into a physician's entire information inventory?
Prove the value of your media among an advertiser’s entire media mix.
- Does your company need a more customized program of data and services that best meet your growth objectives?
Step beyond syndicated data for customized solutions that build a compelling sales story, justify your market and sell more advertising.- Non-syndicated audience measurement
- Competitive intelligence
- Circulation profiling
- Custom reach and frequency analysis
- Editorial and brand image analysis
- Pre-launch analysis
- Contact for more information
