Insights Into Physician Media Usage
By combining in-depth knowledge of the media and sources of information that physicians rely on with average exposure measurements, this study provides media with specific insight into where their offerings fit into physicians’ information inventory.
- Annual study of over 3,000 physicians, exploring their media preferences and habits
- 36 sources of information studied
- 20 specialties measured
- Where do physicians in various specialties turn for professional information?
- Which tactics reach your target audience, how often, and how important are they as sources of professional information?
- Which tools do physicians use most for common tasks like referencing drug data, reading articles, or completing CME credits?
- How often do physicians use the Internet for professional purposes — and what do they do when they’re online?
