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Insights Into Physician Media Usage
The Insights into Physician Media Usage study was designed for manufacturers, their agencies and the media that serve them to help advertisers allocate resources to their overall media mix.
This year, a new edition of the study clearly illustrates the range of media that advertisers must employ in order to fully engage the medical audience.
- Annual study of over 3,000 physicians, exploring their media preferences and habits
- 36 sources of information studied
- 20 specialties measured
- Where do physicians in various specialties turn for professional information?
- Which tactics reach your target audience, how often, and how important are they as sources of professional information?
- How do you target valuable, difficult-to-reach physicians?
- Which tools do physicians use most for common tasks like referencing drug data, reading articles, or completing CME credits?
- How often do physicians use the Internet for professional purposes — and what do they do when they’re online?
- What are physicians’ perceptions of e-detailing presentations from manufacturers?
