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Med Ad News Webinar: "Sales-Force Effectiveness: The Virtual Sales Force"
Now more than ever, sales-force effectiveness means developing support materials that matter. Data show that there are real differences in who we reach, how often we reach them, and how important most specialties find different types of marketing.
MinOnline: "Stricter FDA Approvals Slim Down Medical Journals"
Despite conventional wisdom that healthcare is recession-proof, this sector is working through longer-term challenges.
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