Healthcare Market Intelligence (HMI)
Market Intelligence is a collaboration combining Nielsen Online’s unique browser-based measurement methodology with Professional Health Communication Measurement's expertise in healthcare media.
Participating publishers get the data on their own and competitive sites that they need to enhance their online offerings, and support their Web sales and marketing efforts.
These measurement tools and data are used by agencies and advertisers as standard metrics to evaluate and select Web sites for healthcare campaigns.
- Credible, third-party data
- Compare your site with others in your market
- Position your brand against competitive sites and demonstrate the value of your audience
- Better understand the demographic profile of your site visitors and the online activity of a particular demographic
Standardized online analytics for individual sites or entire markets, reported in near real-time.
- Rankings and trends show how sites compare for visitors (unique browsers), page impressions, and average duration
- Duplication reports enable objective reach/frequency estimates
- Demographic profiling of site visitors delivers key metric insight into target audiences
