Unique Insights for Pharmaceutical & Healthcare Product Marketers
Whether you rely heavily on an ad agency or handle most marketing communications in-house, good research can help you fine-tune your strategy and marketing investments, resulting in greater promotional impact, cost-effectiveness, and increased sales.
Solutions for Defining Strategy
Solutions for Developing the Campaign
Solutions for Measuring Success
Solutions for Defining Strategy
- What are our exposure goals?
Set goals for exposures and promotional budgets using data and historical norms and zero-based budgeting. - What marketing mix will achieve those goals?
Allocate dollars to the marketing mix using actual physician usage and exposure potential. - How will this campaign interface with the competitive environment?
Refine the strategy by understanding competitive advertising strategies and share of voice.- Market Opportunity Reporter® (MORe)
- Internet Ad Tracking (Coming Soon)
Solutions for Developing the Campaign
- How effective is the creative with client targets?
Research competitive journal advertising and market creative, then test the campaign to ensure proper recognition, recall, message retention, etc.
- Where should we invest to get the most impact?
Determine the optimal media and schedule to meet reach/frequency goals- Syndicated & Custom Readership Studies (print readership)
- Healthcare Market Intelligence (Website traffic)
- Non-Journal Media Study
- SRDS Media Solutions (external link)
Solutions for Measuring Success
- Did the campaign change perceptions or drive sales?
Test campaign for actual recognition, recall, message retention and compare to category-specific norms.
