FAQs ROI/Maximizing Promotional Efficiency:   What's the return-on-investment (ROI) for print? Does return-on-investment (ROI) change when years on market are taken into consideration? What's the return-on-investment (ROI) for newly introduced "unique products." With companies continuing to add more representatives, what's happened to the efficiency of detailing? Sources of Information  Core Messages  Sales Effort Professional Advertising  Promotional Campaigns  Consumer Advertising ROI/Maximizing Promotional Efficiency  FAQs Main Page Copyright© 2008 The Nielsen Company

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