FAQs Promotional Campaigns:     Why do I need to test after campaign launch? When should I test my campaign? How can I tell when it's time to change the campaign? Why should I evaluate my message on a routine basis? What rules of thumb can you give for developing a campaign? Sources of Information  Core Messages  Sales Effort Professional Advertising  Promotional Campaigns  Consumer Advertising ROI/Maximizing Promotional Efficiency  FAQs Main Page Copyright© 2008 The Nielsen Company

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