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To what degree are physicians exposed to important sources of medical information? |
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The media to which primary care physicians (GPs, FPs, DOs and IMs) were most often exposed
to in the past week was medical journals, pharmaceutical reps and colleagues.
When office-based high prescribing primary care physicians were asked to indicate past week exposure to information and/or advertising on ethical drugs (February 2004), 79.7% reported that medical journals were at the top of their list. Other sources to which GPs, FPs, DOs, and IMs were most often exposed to in the past week included pharmaceutical reps (77.5%), colleagues (68.3%) and pharmaceutical company mailings (59.9%). As might be expected, activities that typically require a greater personal commitment of time have lower exposure rates. Included in this group are CME courses (35.2%), dinner meetings (28.0%), and conferences/symposia (24.0%). Activities with the lowest past week exposure rates are audio cassettes (17.8%), medical society websites(15.8%), disease websites (15.1%), e-conferences (14.3%), and company/product websites (13.2%). These findings were based on a sample of 4,391 physicians.  Click on image for larger view
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