ACNielsen HCI has a long-standing tradition of helping pharmaceutical companies improve
the effectiveness and efficiency of their promotional programs. This has been our
mission during our history as HCI and now as a part of VNU (along with our sister
company PERQ/HCI.) This experience has enabled us to compile a series of
well-documented promotional guidelines and expectations that we believe will help you
develop and implement better promotional programs.
Click below for answers to questions we've been asked:
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You may click here to submit your own questions.
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