CTS Plus
CTS Plus measures the same parameters as CTS PosTest, with the addition of key attribute assessment and Rx data—tying in the effectiveness of the promotional campaign to impact on attributes and prescription share.
Agencies use CTS Plus to reveal:
- Whether the campaign affects physician perceptions
- Whether viewers think more of a brand after promotion
- Whether getting the message leads to greater sales
- First-choice therapy
- Product usage and detailing
- Message measures (retention, uniqueness, relevance, believability)
- Unaided message recall
- Sales aid usage
- Journal ad recognition and recall
- Impact of promotion on key product attributes
