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BIOGRAPHY 
Les LeathemSr. Vice President, General Manager lester.leathem@nielsen.com Les Leathem has 25 years experience in the pharmaceutical industry, of which nearly 10 years have been in the pharmaceutical market research arena, and is senior vice president and general manager of Nielsen HCI. In this capacity, Mr. Leathem is responsible for working with clients to demonstrate the effectiveness of promotional efforts and sales response to promotion and for directing, growing and positioning the company for future success. Prior to joining ACNielsen HCI in 1994, Mr. Leathem was vice president, account supervisor at Wm. Douglas McAdams, a leading advertising agency. Before working for the advertising agency, Mr. Leathem was employed by Janssen Pharmaceutica, where he quickly climbed through the corporate ranks. From sales representative to product manager and on to product director in Product Management and New Products, Mr. Leathem was responsible for the mycology and allergy franchises and launched two mycology products (Nizoral® Cream and Shampoo) and the nonsedating antihistamine Hismanal®. Mr. Leathem started his career in the pharmaceutical industry in 1978 as a sales representative for Aventis, formerly called Wm. H. Rorer, Inc. Mr. Leathem graduated from the University of New Orleans and has a bachelor of arts degree in Biology. He is a member of the Healthcare Marketing and Communications Council (HMCC) and the Pharmaceutical Marketing Research Group (PMRG). Back to About Us |
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