Unique Insights for Healthcare Agencies
We offer 35+ years of trusted data essential to every stage of professional healthcare media plan development, from the initial media mix and evaluating media to measuring ad effectiveness and tracking expenditures.
Solutions for Defining Strategy
Solutions for Developing the Campaign
Solutions for Measuring Success
Solutions for Defining Strategy
- What are our client exposure goals?
Set goals for exposures and promotional budgets using data and historical norms and zero-based budgeting. - What marketing mix will achieve those goals?
Allocate dollars to the marketing mix using actual physician usage and exposure potential. - How will this campaign interface with the competitive environment?
Refine the strategy by understanding competitive advertising strategies and share of voice.
Solutions for Developing the Campaign
- Does the creative have impact on client targets?
Research competitive journal advertising and market creative, then test the campaign to ensure proper recognition, recall, message retention, etc.
- Where should we invest to get the most impact?
Determine the optimal media and schedule to meet reach/frequency goals- Syndicated & Custom Readership Studies (print readership)
- Healthcare Market Intelligence (Website traffic)
- Non-Journal Media Study
- SRDS Media Solutions (external link)
Solutions for Measuring Success
- Did the campaign change perceptions or drive sales?
Test campaign for actual recognition, recall, message retention and compare to category-specific norms.
