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 Improving the efficiency and impact of pharmaceutical promotion ACNielsen HCI is a global pharmaceutical promotion research organization and a recognized leader in physician and consumer promotion budgeting, planning, measurement and analysis. Since 1982, our strategic promotion expertise has powered sales, profitability and competitive advantage for pharmaceutical companies through the application of our unique blend of integrated quantitative and qualitative research. ACNielsen HCI's access to a coordinated array of audits, databases and on-line systems enhance the accuracy and cost-efficiency of promotion by helping to determine:
We combine third party objectivity with actionable research data and analysis to reliably drive effective decision-making and efficient resource allocation in the integrated HCI MAPS process. Excellence is the norm ACNielsen HCI has strong and deep norms in most therapeutic areas drawn from our database of over 7,800 campaigns studied. Combined with our integrated quantitative and qualitative methodologies, these unique core capabilities meet your need for truly reliable data analysis to support the successful development and execution of promotional activities. ACNielsen HCI offers comprehensive promotion research products and services. Our research strategies support the full range of marketing challenges from pre-launch promotional budget planning to measuring sales performance. Ongoing tracking helps manage the promotion process over time. Directions Please click here for driving directions to ACNielsen HCI. Key Personnel
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